The Complete Transformation Program · Dubai

360 PERFORMANCE

Two coaches in your corner.

The complete transformation program — private personal training and professional boxing, at your gym, anywhere in Dubai.

Only 10 client slots — two coaches, real attention.
Riccardo Rizzi and Luca Sossai, the two coaches of the 360 Performance program, in a private gym overlooking Dubai Marina
The Program

What's inside

25 Sessions

Personal Training

Strength, conditioning and mobility with Luca Sossai, WBFF World Champion. Built around your body and your goals.

Anywhere in Dubai

Your Gym

Sessions take place at your own gym, or at an external gym with your membership — flexible scheduling around your week.

One coordinated program, not two separate packages: Luca knows your boxing load, Riccardo knows your gym work — you never coordinate two coaches yourself.

Recommended pace: 4–6 sessions per week

Fit

Who it's for

Executives

Senior responsibilities, complex schedules.

Entrepreneurs

The same rigour they apply to their work, applied to their training.

Business owners

Structure, discretion, direct access to specialist expertise.

Motivated beginners

No boxing experience required — every session is calibrated to your level.

A private, structured commitment — not an occasional approach to fitness. Two specialists who adapt to your schedule, not the other way round.

Your Corner

The two coaches

Riccardo Rizzi training with RICO Boxing Academy pads in Dubai

Riccardo “Rico” Rizzi

Undefeated professional boxer · UBO Asian Continental Champion · UAE Boxing Federation L1 Coach

Professional boxer with a BSc in Sport Science. Rico has coached complete beginners to competitive amateurs across Dubai — every boxing session in the program is coached by him personally.

itsricotime.com ↗
Luca Sossai, Founder and Performance Director, WBFF World Champion

Luca Sossai

Founder & Performance Director · WBFF World Champion

Founder & Performance Director of V-ITAITALY. WBFF World Champion, with over twenty years coaching executives and entrepreneurs between Milan, New York and Dubai. Luca personally coaches every personal training session of the program.

vitaitalytrainers.com ↗

What clients say about the coaches

★★★★★ 5.0 · 56 Google reviews

Rico's private clients

★★★★★
“Knowledgeable and passionate coach who has a real personal touch. If you want to learn how to box, you want to work with a pro like Rico! Sessions are always challenging and good fun. Rico knows how to graft and how to motivate. Highly recommend. 🥊”
— Andy Clements, private client
★★★★★
“Rico is warm and welcoming and will push you hard as he aims for perfection. He has a sports science background as well as being an active professional boxer. I was a beginner and Rico did a great job helping me change my technique. 100% recommended for any level.”
— Alek, private client

Luca's personal training clients

★★★★★
“Perfectly adapted to my work schedule which involves a lot of travel. After a long stint of marathon training I wanted to get back to a more rounded fitness routine, bring back some regularity and discipline, and work on upper body strength. Pleased to say I got very fast results and we keep going from strength to strength.”
— Christopher Purdie, personal training client
★★★★★
“I've been training with Luca for the past year and I've been very satisfied with the progress and results. Workouts are diverse and engaging, the diet is sustainable and easy to procure, the progress is monitored on a monthly basis. An excellent Personal Training program. 5 Stars!”
— Matteo Gamberale, personal training client
The Path

How it works

01

Assessment

Goals, condition, schedule — a private consultation with both coaches.

02

Introductory session

A first taste of the coaching standard, included.

03

Baseline

Training history, goals and baseline measurements, taken jointly.

04

Your program

Luca and Riccardo coordinate your 50 sessions around your goals and both schedules.

05

50 sessions

25 PT + 25 boxing, interleaved — one integrated program.

06

Progress reviews

Both coaches follow your numbers and adjust the plan.

Investment

One program. One decision.

360 Performance
AED 20,000 50 sessions

Two specialist coaches · one integrated program · 2–3 months at the recommended pace

Included

  • Initial assessment
  • Introductory session
  • Joint baseline
  • Coordinated programming
  • General nutritional guidance
  • Progress reviews
  • Direct line to both coaches

Paid in advance. Terms confirmed before enrolment.

One decision. Every excuse eliminated.

Book your assessment
FAQ

Common questions

At your own gym, or at an external gym with your membership — anywhere in Dubai. Both coaches work around your schedule.
At the recommended 4–6 sessions per week, most clients complete the 50 sessions in 2–3 months.
The program starts from your level. The assessment comes first — a private consultation with both coaches, booked on WhatsApp — and every session is calibrated to where you are today.
Luca personally coaches every personal training session; Riccardo personally coaches every boxing session.
General nutritional guidance aligned to your goals is included — not a clinical or medically prescribed plan.
Baseline and periodic measurements — including BMI as a single reference point — alongside strength, conditioning and boxing technique.
Two coaches. One corner. Yours.

Start with your assessment.

A private consultation with both coaches — booked in one message on WhatsApp.

Chat with Rico