Personal Training
Strength, conditioning and mobility with Luca Sossai, WBFF World Champion. Built around your body and your goals.
Two coaches in your corner.
The complete transformation program — private personal training and professional boxing, at your gym, anywhere in Dubai.
Strength, conditioning and mobility with Luca Sossai, WBFF World Champion. Built around your body and your goals.
Technique, pads and real boxing with Coach Rico — undefeated professional boxer, UBO Asian Champion.
Sessions take place at your own gym, or at an external gym with your membership — flexible scheduling around your week.
One coordinated program, not two separate packages: Luca knows your boxing load, Riccardo knows your gym work — you never coordinate two coaches yourself.
Recommended pace: 4–6 sessions per week
Senior responsibilities, complex schedules.
The same rigour they apply to their work, applied to their training.
Structure, discretion, direct access to specialist expertise.
No boxing experience required — every session is calibrated to your level.
A private, structured commitment — not an occasional approach to fitness. Two specialists who adapt to your schedule, not the other way round.

Professional boxer with a BSc in Sport Science. Rico has coached complete beginners to competitive amateurs across Dubai — every boxing session in the program is coached by him personally.
itsricotime.com ↗

Founder & Performance Director of V-ITAITALY. WBFF World Champion, with over twenty years coaching executives and entrepreneurs between Milan, New York and Dubai. Luca personally coaches every personal training session of the program.
vitaitalytrainers.com ↗Rico's private clients
“Knowledgeable and passionate coach who has a real personal touch. If you want to learn how to box, you want to work with a pro like Rico! Sessions are always challenging and good fun. Rico knows how to graft and how to motivate. Highly recommend. 🥊”
“Rico is warm and welcoming and will push you hard as he aims for perfection. He has a sports science background as well as being an active professional boxer. I was a beginner and Rico did a great job helping me change my technique. 100% recommended for any level.”
Luca's personal training clients
“Perfectly adapted to my work schedule which involves a lot of travel. After a long stint of marathon training I wanted to get back to a more rounded fitness routine, bring back some regularity and discipline, and work on upper body strength. Pleased to say I got very fast results and we keep going from strength to strength.”
“I've been training with Luca for the past year and I've been very satisfied with the progress and results. Workouts are diverse and engaging, the diet is sustainable and easy to procure, the progress is monitored on a monthly basis. An excellent Personal Training program. 5 Stars!”
Goals, condition, schedule — a private consultation with both coaches.
A first taste of the coaching standard, included.
Training history, goals and baseline measurements, taken jointly.
Luca and Riccardo coordinate your 50 sessions around your goals and both schedules.
25 PT + 25 boxing, interleaved — one integrated program.
Both coaches follow your numbers and adjust the plan.
Two specialist coaches · one integrated program · 2–3 months at the recommended pace
Included
Paid in advance. Terms confirmed before enrolment.
One decision. Every excuse eliminated.
Book your assessmentA private consultation with both coaches — booked in one message on WhatsApp.